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Corporate Marketing Manager - Jobs in Avonlea, SK

Nelson Motors & Equipment
Job LocationAvonlea, SK
EducationNot Mentioned
SalaryNot Disclosed
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeFull Time

Job Description

For over 60 years, Nelson Motors & Equipment has been a John Deere dealership; taking care of employees and customers in the communities surrounding Avonlea, Estevan, Oxbow, Radville, and Redvers.As part of the corporate team, the Marketing Manager will lead and implement the marketing initiative for the dealership to increase customer engagement and enhance the dealership image and brand in the market. The position can be based at any of our dealer locations. The ideal candidate is both the visionary and the implementer for the marketing function.As the Marketing Manager you:

  • Using the dealerships values, mission and goals as a guideline, creates the marketing strategy to increase customer engagement, develop the brand and promote all aspects of the business
  • Lead the development and implementation of the annual marketing plan based on the overall strategy
  • Define and manage the company advertising budget
  • Support the merchandising and display strategy to ensure the showroom is used to provide solutions for customers that creates a dynamic and engaging experience
  • Lead the development and implementation of the dealer brand strategy through all mediums which includes print, radio, promotional materials, billboards and online platforms including company social media channels and website
  • Assess and analyze the results of company outreach tactics and adjusts future campaigns accordingly
  • Monitor trends and define customer segments to determine how to pursue segments through targeted solutions
  • Act as a liaison between the dealership and third party advertising vendors
The Ideal Qualifications for a Marketing Manager
  • 5+ years of proven promotional, campaign, marketing and communication experience
  • Familiar with John Deere and competitive products an asset
  • Bachelors degree or diploma in business, marketing, communications, or related field a strong asset.
  • Experience in graphic design or retail merchandising and associated software
  • Proven experience with digital marketing; social media, content development and engagement strategies to grow the audience.
  • Familiar with statistical analytic applications and market research practices an asset
  • Competency in Microsoft applications including Teams, Sharepoint, Word, Excel, and Outlook.
  • Valid drivers license required to travel to locations and events
Competencies
  • Creative and outgoing with a proactive work ethic, attention to detail and time management
  • Proven ability to communicate effectively one on one and one to many.
  • Copywriting an asset
  • Strong analytical and problem-solving skills.
  • High competence in project management.
Candidates should be prepared to provide proven results of their successes and their creative portfolioQuick Apply
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