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Marketing Manager (On-Site) - Jobs in Lake Louise

Fairmont
Job LocationLake Louise
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent

Job Description

Job DescriptionWorking on-site at the iconic Fairmont Chateau Lake Louise, under the leadership of the Director of Salesamp; Marketing and collaborating with the PR and Content Manager, key responsibilities will include planning, creating, executing and supporting the hotel, Canadian Western Mountain Region and corporate in all marketing efforts, with the goal of increasing destination awareness and maximizing revenue. This role will specialize in digital marketing in supporting the hotels key revenue streams by implementing strategies to increase web traffic, engagement and conversion. Oher responsibilities include all in-house marketing creation and support to ensure brand consistency and messaging within the hotel.Rolesamp; Responsibilities

  • Plan, coordinateamp; execute key marketing campaigns for all business segments (leisure, group, tour, wedding, wellness, foodamp; beverage, spa)
  • Prepare campaign re-cap reports showing performance, ROI and learnings
  • Create, review, asses and present monthly digital analytics reports along with insights and recommendations
  • Strategically prepare and execute media buys for digital and print, working with key partners and suppliers
  • Manage Fairmont property website along with all hotel microsites focusing on UX and SEO
  • Design ad creative for campaigns (print and digital)
  • Liaise with partners on seasonal marketing strategies (Travel Alberta, BLLT, Ski Louise, etc.)
  • Create and oversee all hotel and corporate email marketing
  • Responsible for all guest facing signage (elevator posters, guestroom TV’s, weekly and seasonal resort guides, pre-arrival communications, digital displays, welcome booklets, etc.) – including design, coordination and printing
  • Produce copy for websites, digital advertising, print advertising and in-house collateral
  • Promotes and adheres to Fairmont Brand Standards in all guest facing material
  • Assist Content Marketing Manager with posting to social media channels (Instagram, Facebook, Twitter, LinkedIn Pinterest, YouTube)
  • Active participant in hotel rev pro meetings and other such activities to innovate, create and review marketing opportunities and content creation (and or use).
  • Participate in hotel events, festivals and seasonal activities to maximize social media and content generation opportunities
  • Working with Content marketing manager and hotel executive team, support Talentamp; Culture marketing efforts including content creation, social channel management, microsite updates and assistance with monthly reporting (similar to guest marketing efforts).
  • Provide marketing support to the group sales and tour/travel sales teams, special events and wellness.This includes support towards sites (in person and virtual)
  • In coordination with the DOSM, various duties when and as they arise based on hotel business needs.

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