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Job Location | Toronto, ON |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Full Time |
Overview:Social Media Specialist, HCG Engagement GroupOverviewSitting within the digital team the Social Media Specialist collaborates with the Digital Strategy team, account teams and clients to implement and execute social media strategies and social /digital campaigns for a primarily HCP audience.They work across accounts, providing support across all aspects of social media use and research, with an understanding of where it fits in the mix and how best to apply it. They will assist the team with social listening, audience insights research, content planning and platform use, influencer identification, validation and profiling, outreach and activation, as well as executing paid social media campaigns. They assist with research and insight mining, pulling data from multiple sources, including but not limited to user research, preferences reports and proprietary data sources, to prepare reports which help guide communication strategies. The Social Media Specialist also supports the Digital Strategy and Customer Experience teams with coordination, project support and tracking.Key Responsibilities